A classic game’s anniversary is something to look forward to, because it usually means a new, improved edition is waiting in the wings. To celebrate Scrabble‘s recent diamond anniversary, a slick, portable version hit the shelves and Scrabble fans have never looked back. Monopoly’s 75th anniversary this year will also be a date to remember. Monopoly: Revolution Edition has already been unveiled by Hasbro and it’s a complete contemporary update targeting Gens Y and Z.
Monopoly Anniversary: Revolution Edition and more
There are a whole range of Monopoly variations already on the market. We even have our very own 25th Anniversary edition of Australian Here & Now Monopoly. Or how about an Anti-Monopoly Edition or the popular Dog Lovers Monopoly? There’s also a whole host of re-branded editions to choose from, such as Garfield Monopoly, GI Joe Monopoly, Elvis Monopoly, Muppets Monopoly, Las Vegas Monopoly, Beatles Monopoly and the nostalgic Retro Monopoly, to name just a few.
So is there really a strong demand for another version? For me, the answer is yes, yes, yes, and many other die-hard fans will agree. Monopoly is a classic game, which means it has what it takes to never go out of style. This latest edition however cleverly targets the savvy youth market in an attempt to prise them from their computer and video game screens. Hasbro has put the digital age mantra – innovate or detonate – into practice.
Pass GO and get – 2 million dollars!
Monopoly: Revolution Edition has not only been updated, but reshaped. As the name implies, the board is now round instead of square. This is either a stroke of genius or just a novelty factor. Players now wheel and deal using debit cards and an ATM instead of cash. An electronic banker oversees the game from a centralised pod, making cheating impossible. To catch up with 75 years of inflation, you now get $2,000,000.00 for passing GO instead of $200.00! Sound effects and music clips by performers like Beyonce, Rihanna and Elton John (“Elton who?” Gen Y might ask), are also brave attempts to connect with younger players.
Generations Y and Z
Time will tell if everyone is thrilled with this latest anniversary edition, but its development reflects the reality of the age that Gen Y and future generations will live in – for better or worse. In an increasingly cashless society with more leisure time and greater spending power, Monopoly: Revolution Edition may yet capture the imaginations of a wider, younger audience.